Hi, we’re the Tactile Group. We’re a digital agency that has been working in the crosshairs of technology and design since 2004.
As every digital agency knows, building your own website is a process strewn with over-thinking, back burners, and we’ll-get-around-to-its: you know, standard stuff. The process of designing ours was no different. Not to say we didn’t try. We researched, we planned, we iterated. Is it perfect? Can it be with just one more tweak? We’re at “two weeks to launch!”
But, when we were honest with ourselves, the design we had started with was no longer an accurate reflection of our work or how we do business. We patched, we poked, we squeezed. We were at “two weeks to launch!” Still…
There were just not enough band aids in the box. We made the tough decision to tip the whole thing in the bin and start over, and it was one of the most freeing decisions ever. Things had to be different this time because we as a team were different. Our culture, our process, and our work had gelled in a magnificently symbiotic way. We had just found our voice as a company, and this new site had to be a celebration of that. With a renewed sense of purpose and by treating it like any other project, our redesign was completed in record time.
I’m proud to present the fruits of our labor. Take a minute to get to know us. You’ll understand why we say that we’re designed to give a damn.